hugh anthony, certified lifestyle speaker · author · lifestyle coach
Nike® all rights reserved
The process of becoming your best self is guided by you; harnessing your experiences through learning, training and coaching along with some measure of creativity and imagination.”
– Hugh Anthony
It was Winter 1992 with bated breath that I anticipated the annual swimsuit issue of the now world famous magazine. There was a mystery about which supermodel would grace the cover of this coveted issue of the popular glossy magazine!! Yes, this magazine had record sales of over one million, not only because it was the most anticipated issue, it was every man’s dream and every woman’s envy. The supermodel that made the cover of that issue of the magazine Dina Specter expressed:
“…. should excite tons of readers who giddily await the glossy’s once-a-year release featuring page after page of barely-dressed models on beaches.”
The magazine under the direction of its first editor, Jule Campbell former fashion writer and reporter, transformed the publication from a provocative glossy featuring a few bikini-clad women into a commercial behemoth and the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice. Its swimsuit issue, which has been published since 1964, is now an annual publishing event that generates its own television shows, videos and calendars… You have figured it now….it is Sports Illustrated (SI) Swimsuit edition.
Sports Illustrated® Magazine all rights reserved.
You might be asking – What does SI have to do with the title of this article or how it relates to you? Well, that is where I first read the powerful and iconic Nike advertisement – JUST DO IT. With its powerful narrative, the ad espoused the authentic character of Nike’s brand values and purpose. It radiated a vibe, an energy and an iconic feel as that was so symbolic….as captured in the following quotation
“…it must evoke transcendent qualities of human soulfulness. And to do that it has to express deep insight into its unique purpose in the world.”
That issue of the SI magazine with its powerful and iconic ad, with its strategic narrative from Nike – Just DO IT is a special kind of story. It espoused Nike’s essence as a company and provided a pathway for me to ask who am I as an individual? Where you’ve been, where you are, and where you are going? How I believe value is created and what I valued in relationships. That iconic ad provoked candor and thought -it challenged and explained why I existed and what made me unique. It challenged me to get uncomfortable and do extraordinary things – it beckoned me to JUST DO IT. Nike’s mission is “to bring inspiration and innovation to every athlete in the world.” What makes this a shared purpose is that Nike actively encourages people to inspire each other. Nike’s “Just Do It” slogan is a key part of its narrative and the very influence on my being and what I do for my clients the world over.
Nike® All Rights reserved
Albeit, two decades later, I have the ad still and it has inspired me to do great things, the great inspiration by being the Co-Founder of Consulate | Milieu® a boutique lifestyle firm based in Toronto, Canada, an outlet through which we offer our I-Conic Approach Lifestyle Coaching™ program that builds on the powerful circles of influence that is your lifestyle which we explore and help you curate.
Melding the SI Swimsuit edition and that powerful Nike ad, I am excited to remind you that – your life is your gift, how you share it in a meaningful, positive and rewarding way with others in an authentic manner through inspired living is your lifestyle the essence of our I-Conic Approach Lifestyle Coaching™ program.
Your life experiences all contribute to the mosaic that creates a soul stretching, empowering and transformative way of being that provides a blueprint for inspired and focused living. The I-Conic Approach Lifestyle Coaching™ program is designed to engage you to expect, in an agile, concise and purely conversational tones capturing the voices gleaned with intentionality, which will create the quilt that becomes the premise upon which you strengthen the values that hold you as an individual together, celebrate your abilities, the essence of your existence, and provide a resounding affirmation of being self-aware, deeply connected, emotionally attuned, emotionally wired, and authentically understood.
The I-Conic Approach Lifestyle Coaching™ program is built on a deep value proposition and strategic narrative that intersects three core aspects of your life and their influences:
- Exploration of Unresolved Expectations – The understanding of self and the unmet expectations and/or needs that create social tensions which are psycho-emotional that requires ownership to resolve.
- Standing in the Truth of Who You Are – What are the things that bring meaning and truth that fuels your reasons for living versus existing?
- The Narrative Circle – A collaborative approach to creating narratives in a holistic manner that encapsulates and connect specific desires, goals and unmet need in a way that creates pathways to authentically address the essence of your ideal lifestyle.
The cornerstone the I-Conic Approach Lifestyle Coaching™ program will assist you with curating your lifestyle – as a purposeful narrative – from your collective experiences. This purposeful narrative is the outcome meaningful reflections, understanding and engaging conversations that you will share with others. The outcome will be powerful; it creates your lifestyle value proposition about what you have to share with the world. Or even more interestingly, your carpe diem – your mission about now and what you will do for the world. This now becomes the journey for your life’s work that inspires you to be transformative and engaging throughout your encounters. The I-Conic Approach Lifestyle Coaching™ program fosters a shared sense of purpose that is focused on the strategic and meaningful relationships that augment your energies on being a collaborator to a co-creator.
Your role as a collaborator and co-creator emerges from your awareness of your responsibility to learn how to live an inspired, focused, empowered, strategic, transformative, youthful, lifestyle that is exuberant with mindfulness, to ensure that you connect with your authentic self at all times.
We are hosting the I-Conic Approach Lifestyle Coaching™ Workshop in a number of global cities. This workshop is designed to show you exactly how to create your lifestyle value proposition – what you want to do for the world, by having an understanding of the journey that you are on. Furthermore, how you can connect your clientele by having a shared purpose and a value-proposition that enhances the relationship from consumer to co-creator in your business and creative endeavour.
For this workshop space is limited. The workshop is designed only for creative and transitioning professionals – entrepreneurs, technopreneur, authors, coaches, consultants and creatives – who already have their own business but are struggling to get the desired clientele to offer value and experience lifestyle they deserve. If this sounds like something you want to do, you can find out how to get access by clicking here:
This workshop is designed as a live training experience. Building on your expectations and move you from success to significance.
First of all, we don’t give you ‘theory’. We teach you the exact methods to successfully create value, attract not just more clients, but the right ones, so you can be sure to create and offer value to your clientele both as a lifestyle and a profession.
Hugh Anthony is a certified lifestyle speaker, author and lifestyle coach, with interests in the creative industries, tourism and hospitality, and not-for-profit sector. He is the Co-Founder | Consulting Lifestyle Director of Consulate | Milieu® a boutique lifestyle consultancy firm in Toronto, Canada that specializes in creative, avid and exciting art-based and lifestyle projects for its diverse clientele – corporate, creative and transitioning professionals. Hugh Anthony is currently a Doctoral Researcher at the University of Waterloo, Canada where he is undertaking research on the Film Festival Industry, with his current focus being on The Role of Programming in the Film Festival Experience: Curating the Cinematic Muse.
Hugh Anthony is an enthusiastic and consummate thought leader who loves to write and is the author of the forthcoming book The Ultimate Guide to Public Speaking: 7 Steps to Professional Mastery to be published Summer 2016.