hugh anthony, certified lifestyle speaker · author · lifestyle coach
“Let your passion be the reason for your existence and your successes the product of your persistence.”
Your passion matters to you as a person, even if you are not pursuing it professionally, especially when it is a given fact that it brings you joy, make you smile ever so often, because of how it makes you feel, act or even see the world. You may not be doing what makes you happy daily; however whether you want to believe it or not, your passion helps to shape your personality and contributes to your identity, which is your brand. That is what you share with the world, so do what gives you the fuel to wake up and pursue your dreams of an enriching life.
For a moment, think …interestingly, you have decided you want to use your passion and your purpose to offer a service to the world. Before delving into your passionate and purposeful offering, you ought to consider sharing your lifestyle value proposition about your passion, purpose and expertise. That is, what you want to do for the world, your carpe diem (your mission).
Your lifestyle value proposition is your statement to the world that explains, what you are offering, the benefit you provide, for whom and how you are able to do so exceptionally well. It defines who you are willing to serve, the challenges you want to solve and clearly articulate why you are uniquely positioned to provide a pathway for solutions.
Here are three ways to develop your lifestyle value proposition for your passion, purpose and expertise:
1. How do you want to be remembered?
“Life is short, live your dreams and share your passion.”
Your passion always provide a way to make you smile, and your passion to serve the world can be your purpose. That’s a great way to start your offering to the world. However, you need to be clear about what your passion, purpose or expertise will be. This will help people remember who you are, not necessarily the product or your job title, but the person who builds a relationship in offering their service. You begin by sharing what it is exactly that you are offering to the world in terms of your experience and expertise….. “I am here to help people transform their passions into possibilities.” Build on your collective experience to harness your passion and discover your purpose whether it is from your professional, voluntary or personal experience. The process of becoming your best self is guided by you; your collective experience through learning, training, mentoring and coaching, along with some measure of creativity and imagination. That will help you uncover your passion, purpose and expertise to serve the world; and you will begin to understand and be remembered for that.
2. What are the offerings you bring?
“Be a people builder. Look for opportunities to encourage others to bring out the best in them.”
What are the experiences you want your clients to have? That should be the focus of your offerings to the world. Are you a collaborator, a venture capitalist, creative genius, digital marketer or an entrepreneur with an outgoing and dynamic personality? Or are you an introverted person who has a penchant for creative, vivid and imaginative ideas, events, services; or you love to work with people? Once you define what your offerings are, your next consideration will be your lifestyle offerings. Do you radiate the qualities that espouse your passion, purpose or expertise? Are you able to express exactly what you desire to do for your clients…..“I am certified lifestyle speaker and author of the book on…..and I help organisations, creative and transitioning professionals to identify and articulate their lifestyle value proposition.” The offerings you bring to the should evoke your soulfulness, vibe and energy, given that they are what excite you and express your insights into your purposeful offering to the world. So your prospective clients, collaborators and partners will get a better understanding of who you are: the essence of your unique and authentic character that you bring to share with the world.
3. What’s the challenge you want to help solve?
“The ability to help someone overcome a challenge provides a unique opportunity for renewal of self and others; whether we choose to believe it or not, given that relationships have always been a currency for well-being.”
There is always an opportunity to solve a challenge for someone, somewhere in our world. Challenges, like problems are always present and they are opportunities in disguise. Your passion, purpose or expertise should be directed to providing pathways to solutions for a challenge or problem identified. …What is the most significant challenge that I can help you with? Once you have a clear understanding from your client what the challenge is and discuss alternates to solutions, it creates a pathway for exploration. When you are able to utilise your passion for solving a challenge, being it large or small there’s reward for that. By honing your abilities to act as a collaborator or co-creator to better help your clients to have solutions to their unresolved challenges. The end result, is that you and your client would have fostered and contributed to a win-win situation.
In understanding what your lifestyle value proposition is and espousing it, be it through networking or on the various social media platform such as LinkedIn, Instagram or Facebook helps you to unleash your passion, purpose and expertise. As human beings, our minds and spirit are wired to be creative at solving or resolving something, protecting and having compassion for someone, something or a cause. The thoughts shared are to inspire you to embrace your passion, purpose and expertise that provides joy for you and how you can utilise it to bring happiness to others. I am always reminded that we can in our own small way; create a safer, more secure, healthier, productive, and sustainable life for all by being passionate about the good you want to do for the world.
© Hugh Anthony 2016
Hugh Anthony is a certified lifestyle speaker, author and lifestyle coach for executives, creative and transitioning professionals. He is committed to helping individuals transform their passions into possibilities to enhance value creation by harnessing their lifestyle and experience to be more meaningful, profitable and purposeful.
Hugh Anthony is the Co-Founder | Consulting Lifestyle Director of Consulate| Milieu®, a boutique lifestyle consultancy firm based in Toronto, Canada that specializes in coaching, live and virtual events, training workshops an avid lifestyle projects for its diverse clientele. He is an authority on public speaking and presents on topics relating to speaking and presentation, leadership and value creation. His forthcoming book The Ultimate Guide to Public Speaking: 7 Steps to Professional Mastery will be published Summer 2018.